This MBA course integrates into a logical system the managerial, human resources, accounting, economic, financial and marketing areas of business, as well as the legal and social responsibilities, fair employment practices, and the international aspects of business activity. It emphasizes on developing problem-solving skills and defensible organizational strategies. To that end, the course also examines assumptions, relationships, priorities, structures, and values in both a personal and an organizational context. Case studies as an inseparable part of the course will assist in enabling the students to evaluate and select appropriate courses of action.
The course examines market-driven strategies and focuses on the development of marketing strategies and management of the marketing effort. Emphasis is given on the strategic marketing’s pivotal role in business performance, success and prosperity of organizations operating in a fiercely competitive business environment. This MBA course focuses on the marketing analysis and the application of all marketing concepts and tools necessary for the preparation of a successful strategic marketing plan.