The course introduces the student to the actualization of the theory of marketing in business. It includes the theory and practice of marketing management, examining areas such as the marketing role within the firm, the marketing mix, marketing strategy planning, marketing segmentation, intermediate customers and the uncontrollable variables in the marketing environment. It will enable students to enter the business world with a sound knowledge of theoretical and practical marketing skills. The student will develop a customer orientated business mind which is a prerequisite for success in the business world.
The aim of the course is to cover the latest and the most important issues facing Operations Management managers and to create a competitive advantage for students in the marketplace by conveying a set of skills and tools that they can apply to identify such issues. The course gives a general understanding to MBA students of the principles involved in operations management, design, control, layouts, facilities, planning, material processing and inventory control. Topics, such as, Electronic Commerce, Supply Chain Management, and Enterprise Resource Planning Systems are studied with up-to-date high-level managerial material to clarify the ‘big picture’ of their business applications.