This course is designed to help MBA students undertake a research project. It provides a clear guide on how to undertake research as well as highlighting the realities of undertaking research, including the more common pitfalls. Topics covered include formulating and clarifying the research topic, critically reviewing the literature, deciding on the research approach and choosing a research strategy, negotiating access and research ethics, selecting samples, using secondary data, collecting primary data, analyzing quantitative and qualitative data as well as writing and presenting the research project.
The course introduces the student to the actualization of the theory of marketing in business. It includes the theory and practice of marketing management, examining areas such as the marketing role within the firm, the marketing mix, marketing strategy planning, marketing segmentation, intermediate customers and the uncontrollable variables in the marketing environment. It will enable students to enter the business world with a sound knowledge of theoretical and practical marketing skills. The student will develop a customer orientated business mind which is a prerequisite for success in the business world.
This course is concerned with the managerial aspects of organizational behavior in a national and global setting. It focuses on interactions among the structure and operations of organizations, the process of management, and the behavior of people in a work environment. The MBA students complete this course with both a theoretical and a practical understanding of traditional management concepts such as organizational structure, culture, motivation, leadership, and teams.
The course focuses on the generation and acquisition of financial resources from internal operations as well as from external capital markets, and their efficient utilization and control within the organization. The main topics covered are Capital Budgeting, Long Term Investment Decisions, Working Capital Management, Inventory, Cash and Debtors Management, Financial Decision Making, Long Term Financial Structure Decisions, Cost of Capital and Dividend Decisions. Computer applications are also used as part of the study process.